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  • Marchand, Roland.
     
     Subjects
     
  •  
  • Corporate image -- History.
     
  •  
  • Corporations -- Public relations -- History.
     
  •  
  • Big business -- History.
     
  •  
  • Advertising -- History.
     
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  •  Marchand, Roland.
     
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  •  Creating the corpora...
     
     
     
     MARC Display
    Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand.
    by Marchand, Roland.
    Berkeley : University of California Press, c1998.
    Subjects
  • Corporate image -- History.
  •  
  • Corporations -- Public relations -- History.
  •  
  • Big business -- History.
  •  
  • Advertising -- History.
  • Description: 
    xi, 461 p. : ill. (some col.) ; 27 cm.
    ISBN: 
    0520087194 (alk. paper)
    Book Format: 
    book
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    LocationCollectionCall No.Status 
    New Jersey State LibraryGeneral Collection - Level 1659.285 MarChecked InRequest Copy
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