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Item Information   Holdings       More by this author     Dowson, Ruth, author.     Subjects     Special events -- Management.     Special events -- Planning.     Special events -- Marketing.     Browse Catalog     by author:      Dowson, Ruth, author.       by title:      Event planning and m...         MARC Display

Event planning and management : principles, planning and practice / Ruth Dowson, David Bassett. by Dowson, Ruth, author. London, UK : Kogan Page, 2018. Subjects Special events -- Management.   Special events -- Planning.   Special events -- Marketing. Description:  xvi, 345 pages : illustrations (black and white) ; 25 cm. Edition:  Second edition. Notes:  Includes bibliographical references and index. First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018. Contents:  1. Introduction to events 2. Putting event planning into motion 3. Location, location, location! Destination and venue selection for events 4. Developing your events programme and content 5. Understanding site planning essentials for events 6. Site safety and logistics 7. How to build and develop an events team 8. Drawing in the crowds -- promotion and publicity for events 9. Budgeting, finances and procurement for events management 10. A practical guide to managing an event on the day 11. Measuring success -- post-event evaluation and insights 12. Future-proofing your events. ISBN:  9780749483319 0749483318 0749483326 9780749483326 Book Format:    Copy/Holding information Location Collection Call No. Copy Status   New Jersey State Library Foundation - Level 4 F730 D752 c.1 Checked In Request Copy Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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