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Item Information   Holdings       More by this author     McDonald, Malcolm. author.     Subjects     Corporate image.     Branding (Marketing)     Value.     Customer relations.     Browse Catalog     by author:      McDonald, Malcolm. author.       by title:      Malcolm McDonald on ...         MARC Display

Malcolm McDonald on value propositions : how to develop them, how to quantify them / Malcolm McDonald and Grant Oliver. by McDonald, Malcolm. author. London ; New York : Kogan Page Limited, 2019. Subjects Corporate image.   Branding (Marketing)   Value.   Customer relations. Description:  xiii, 242 pages ; 24 cm ISBN:  9780749481766 0749481765 Book Format:    Copy/Holding information Location Collection Call No. Copy Status   New Jersey State Library Browsing Collection - Level 3 659.2 Mcd c.1 Checked In Request Copy Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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