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  • McDonald, Malcolm. author.
     
     Subjects
     
  •  
  • Corporate image.
     
  •  
  • Branding (Marketing)
     
  •  
  • Value.
     
  •  
  • Customer relations.
     
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  •  McDonald, Malcolm. author.
     
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  •  Malcolm McDonald on ...
     
     
     
     MARC Display
    Malcolm McDonald on value propositions : how to develop them, how to quantify them / Malcolm McDonald and Grant Oliver.
    by McDonald, Malcolm. author.
    London ; New York : Kogan Page Limited, 2019.
    Subjects
  • Corporate image.
  •  
  • Branding (Marketing)
  •  
  • Value.
  •  
  • Customer relations.
  • Description: 
    xiii, 242 pages ; 24 cm
    ISBN: 
    9780749481766
    0749481765
    Book Format: 
    book
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    Copy/Holding information
    LocationCollectionCall No.CopyStatus 
    New Jersey State LibraryBrowsing Collection - Level 3659.2 Mcdc.1Checked InRequest Copy
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