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  • Aaker, David A. author.
     
     Subjects
     
  •  
  • Branding (Marketing)
     
  •  
  • Business communication.
     
  •  
  • Storytelling.
     
  •  
  • Marketing.
     
  •  
  • Consumers -- Psychology.
     
  •  
  • Persuasion (Psychology)
     
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  •  Aaker, David A. author.
     
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  •  Creating signature s...
     
     
     
     MARC Display
    Creating signature stories : strategic messaging that persuades, energizes and inspires / David Aaker.
    by Aaker, David A. author.
    New York : Morgan James Publishing, [2018]
    Subjects
  • Branding (Marketing)
  •  
  • Business communication.
  •  
  • Storytelling.
  •  
  • Marketing.
  •  
  • Consumers -- Psychology.
  •  
  • Persuasion (Psychology)
  • Description: 
    xvi, 169 pages ; 22 cm
    Contents: 
    What is a signature story? -- Sets of signature stories -- Signature stories create brand visibility and energy -- Signature stories persuade -- Higher-purpose signature stories inspire -- Signature story audiences -- Sourcing signature stories -- What makes a signature story strong? -- Your professional signature stories : understanding yourself -- 12 takeaways.
    ISBN: 
    9781683506119
    1683506111
    Book Format: 
    book
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    Copy/Holding information
    LocationCollectionCall No.CopyStatus 
    New Jersey State LibraryBrowsing Collection - Level 3658.8 Aakc.1Checked InRequest Copy
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