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Aaker, David A. author.
Subjects
Branding (Marketing)
Business communication.
Storytelling.
Marketing.
Consumers -- Psychology.
Persuasion (Psychology)
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Aaker, David A. author.
by title:
Creating signature s...
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Creating signature stories : strategic messaging that persuades, energizes and inspires / David Aaker.
by
Aaker, David A. author.
New York : Morgan James Publishing, [2018]
Subjects
Branding (Marketing)
Business communication.
Storytelling.
Marketing.
Consumers -- Psychology.
Persuasion (Psychology)
Description:
xvi, 169 pages ; 22 cm
Contents:
What is a signature story? -- Sets of signature stories -- Signature stories create brand visibility and energy -- Signature stories persuade -- Higher-purpose signature stories inspire -- Signature story audiences -- Sourcing signature stories -- What makes a signature story strong? -- Your professional signature stories : understanding yourself -- 12 takeaways.
ISBN:
9781683506119
1683506111
Book Format:
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New Jersey State Library
Browsing Collection - Level 3
658.8 Aak
c.1
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